Cristina Postica
NYC Based Creative Director, Producer and Co-Founder of Brazilero Studio
ABOUT MEWith over 13 years of experience in the field, I've had the incredible opportunity to collaborate with amazing brands such as Doritos, Sling TV, Armani, Sanpellegrino, Skincode, Gillette Venus, Aptar Pharma, SunChlorella and BMW.
My expertise lies in creating impactful video concepts that resonate with audiences and drive success for the brands.
Create
Sanpellegrino - Taste the Sparkle
Prepare your senses for a tantalizing 10-second video that invites you to "taste the sparkle" of SanPellegrino. Working closely with a visionary agency, we set out on a mission to create a video that transcends taste buds and allows you to experience the exquisite flavor through your eyes.
Doritos
Spicy Sweet Chili
I am proud to have worked on a stunning product video for Doritos, as part of their Try Another Angle campaign. This video series features a total of eight flavors, split into four abstract worlds and four real-world concepts. I was the Producer and Creative Director for this project.
The Spicy Sweet Chili flavor took me to a volcano beach madness. Here, the chips ran on the beach with the vegetables before jumping into the volcano crater. The result? A burst of new flavors emerging from the volcano.
Doritos
Flaming Hot Nacho
The Flaming Hot series saw the action taking place in the desert. Here, the chips galloped through spices before flying into the sun. The final chip was hit by a stream of spices and then set alight, in a thrilling display of heat and flavor.
I am thrilled to have had the opportunity to work on this project. From concept to final edit, I have poured my heart and soul into this project, and I can't wait for you to Try Another Angle with Doritos.
Sling TV.
An epic series of eight short 15 sec videos called "Get to Know Sling." I wanted to showcase Sling's unique features and position it as a TV service for the whole family. But, I didn't want to do it the old-fashioned way, so I decided to bring in captivating CGI concepts that are sure to engage viewers and make a lasting impression. Slow-motion movement, various camera angles, and striking typography are used in each video to emphasize the key message.
Gillette Venus - Female Creativity
In 2018, I was honored to be recognized as one of the top 10 rising female producers in the industry. I had the pleasure of collaborating with Gillette Venus on a campaign led by Regina King, focusing on empowering and celebrating female creativity.
Symptomatic Podcast
Collaboration with Banter Agency on a video commercial for the I Heart Radio Podcast. This engaging podcast focuses on people who suffer from rare diseases, often in agony for decades without an accurate diagnosis. The main challenge was to make the medical imagery visually interesting and suspenseful while obscuring and abstracting the images to build intrigue.
The Net Health
A collaboration with Voyage Visuals to create a series of 10 engaging 2D animation videos for Net Health. These videos will feature charming characters and aim to educate viewers about various aspects of health and wellness.
JOURNEYMy creative journey started in Moldova, my birthplace, where my love for artistic expression took root. After completing my Master's degree in PR and Advertising, I set out on an exciting path in the marketing field. I gained valuable experience working for a German Publishing House, honing my skills and expanding my creative horizons. However, it was during my time at BMW Moldova that I had an epiphany and realized my true calling. Fueled by passion and determination, I took a leap of faith and established my own creative studio.
The path eventually led me to the vibrant city of New York, where I've had the privilege of working on numerous remarkable projects.
SERVICESLet's get started and fry some brains in the best possible way! Email me to discuss your project. I can help you with:
Producing
Concept Development
